Branding

Branding is so much more than a pretty logo.

Branding is the visual and verbal expression of your business’ identity. Successful branding strategically coordinates these elements to express defined personality traits and targeted goals.

We only get a few seconds with a viewer to express professionalism, reliability, what you do, and a memorable personality.

Let’s make sure that people get intrigued, want to learn more about your offerings, and end up converting.

Branding Process

 

Phase 1

Discovery & Initial Design

~1 week

 

Yay! You’ve decided to take the first big step in giving your brand either the makeover it deserves or the best beginning steps to its creation.

After our Discovery Call, digitally signing your brand agreement, and sending over your deposit, I’ll coordinate a Brand Strategy meeting with you (~1-2 hours).

Before the meeting, I’ll ask that you gather some inspiration images for your brand via a shared, private Pinterest board with me.

During the meeting via Zoom, we’ll get clear on your brand’s mission, goals, personality, voice, and vision.

I’ll then get started on the Preliminary Design of your brand (i.e. mood board, color palette, textures and patterns, and wordmark designs in black and white). In about a week’s time, I’ll send you the Preliminary Design. We’ll meet again via Zoom in 1-3 days to go over it and your feedback.

 

Phase 2

Revision

~1 week

 

After I get your feedback about the Preliminary Design, I’ll make the necessary revisions to the color palette, textures or graphic elements, and create some options for colored versions of your wordmark. I will also design some options for the logo icon and submarks to go with your wordmark. This will be due to you within a week’s time. At our next weekly meeting, we’ll discuss your feedback about this second phase of your brand design.

 

Phase 3

Finalization

~1 week

 

After Phase 2, I will have all the information and elements necessary to finalize and put together your final logo and logo variations, mood board, color palette, and textures/patterns together into a brand board and guideline for you. You’ll be able to use these files online and for printing marketing assets. I will send this to you in another week’s time via email.

Voila! You now have a beautiful, stunning brand! How easy is that?! I’ll be popping virtual bubbly with you to celebrate! 🎉

Branding Q&As

  • All individuals or businesses wanting to comprehensively succeed need great branding. Without it, your potential customers or clients won’t fully trust your business or remember it in a positive light (or at all!).

  • Most cheaper logo designs are either done by amateurs just starting out or by designers using generic templates to semi-customize your logo. Because they’re charging so little, they’re usually not invested enough to really care about how your business is different than your competitors—resulting in a very generic, forgettable logo that doesn’t bring out the unique personality of your business.

    Often times, the owners of these logos usually end up wanting it to be redesigned in a year or so because they feel how the design just doesn’t fully reflect them and their business.

    It’s better to invest your hard earned money in getting your branding done thoughtfully, strategically, and comprehensively from the beginning.

    • Discovery Call and Creative Brief
      During this important, investigative meeting, we’ll discover in detail your business needs and vision. This will provide me with the information needed to design your brand.

    • Mood Board
      From gathered inspiration images, I’ll put together a mood board to set the direction of the aesthetic tone for your brand. Includes up to 1 revision.

    • Color Palette
      You’ll get three initial color palette options. From there, we’ll narrow it down to one final palette. Includes up to 2 revisions.

    • Primary Logo
      A primary logo serves as your main logo that’s most often used in larger areas such as headers, on your website or business cards, etc. Your primary logo can consist of only a wordmark, or a wordmark and icon (i.e. combination logo). Up to 2 revisions.

    • Alternative Logos
      Alternative logos serve as variations of your primary logo that still compliment your branding and give you flexibility to place your brand’s mark in different scales and situations. Alternative logos are usually simplified or more condensed versions of your primary logo. These logo variations can be used in smaller or square ratio touchpoints like profile images, browser icons, and more.

    • Font Pairing
      Two to three fonts will be strategically paired with each other for your use on all touchpoints needing text, such as on your website or in marketing assets like letterheads.

    • Brand Board
      This visual summary will put together all the deliverables in this branding package.

    • Brand Style Guide
      This handy guide will explain how to use your fonts and color palette for digital and print purposes.

    • Weekly meetings and daily availability to answer questions.

  • Branding generally takes 3-4 weeks to design. Each phase of branding takes about a week to complete. Expect weekly meetings to review the status of each phase and to share feedback over the designs (more details below).

    The investment for branding is $3000. Any revisions made past what’s included in the package are billed at an hourly rate.

  • Yes, I can split up the payments further than the standard practice, if needed.

    Generally, a 50% non-refundable deposit is to be made before branding begins. Once branding is completed and all the files are sent to you, the balance is to be paid within 7 days.

    Please feel free to contact me with any request to customize your payment plan.

Ready to have your brand professionally designed?

Contact me

Fill out this form to let me know and schedule your free consultation.

I’m looking forward to getting to know more about you and your business!

Emily

 

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